As an Advertising and Marketing Communications Undergraduate Diploma student at Georgian College, you will immerse yourself in the dynamic world of brand strategy and consumer engagement. This program is designed for aspiring professionals keen to understand and shape how businesses connect with their audiences in both traditional and digital spaces. You will explore core principles of marketing communications, graphic design fundamentals, and professional presentation skills, gaining a comprehensive understanding of the industry's essential functions. This diploma equips you with the foundational knowledge and practical techniques necessary to excel in today's competitive advertising and marketing landscape.
This full-time, on-campus program is structured over two years, providing you with a focused and intensive learning experience. You will engage with industry-relevant subjects such as copywriting, content strategy, media planning, integrated marketing communications, and digital marketing analytics. The curriculum includes practical application through courses like Social Media Strategy and Campaigns and Professional Practices. Furthermore, you will have the opportunity to complete a 160-hour field placement, allowing you to apply your developing skills in a real-world professional setting. Upon graduation, you will be prepared for entry-level roles in advertising agencies, marketing departments, and related fields.