Advertising and Marketing Communications

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Years
Mode On Campus
Level Undergraduate
Degree Undergraduate Diploma
Closing soon January 2027

Course Overview

The Advertising and Marketing Communications Undergraduate Diploma at Humber College is designed for aspiring professionals eager to shape compelling brand narratives and drive impactful campaigns. In today's dynamic marketplace, success hinges on a blend of creative strategy, digital fluency, and persuasive communication. This program equips you with essential promotional writing, presentation, and organizational skills, alongside introductory design and production competencies. You will gain a keen awareness of the breadth of employment opportunities within advertising, marketing communications, and public relations, preparing you for a career where creativity meets strategic thinking.

This full-time, on-campus diploma is studied over two years, immersing you in a curriculum that emphasizes practical application. You will explore core areas like media planning, copywriting, digital and social media, and integrated marketing communications. A distinctive feature is the opportunity to work with Humber’s in-house agency, BuildingF, allowing you to collaborate with peers on real-world briefs and begin building your professional network. You will graduate with the foundational skills and industry insights necessary to excel in diverse roles within the advertising and marketing communications sector.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive foundation in advertising and marketing communications, covering essential skills from introductory design and media studies to advanced campaign planning and professional practice. Students will explore core concepts in advertising, marketing, public relations, and digital media, culminating in a field experience and project coordination. The curriculum emphasizes creative development, strategic thinking, and effective communication to prepare graduates for diverse roles in the industry.

1 Semester 1

An Introduction to Arts and Sciences
Introduction to Media Studies
Innovative Design
Web Design
Communication Skills
Digital Imaging
College Reading and Writing Skills

2 Semester 2

Introduction to Advertising
Introduction to Marketing Communications
Research
Digital and Social Media
Workplace Writing Skills

3 Semester 3

Design and Production
Copywriting
Professional Practice
Introduction to Public Relations
Media Planning
Creative Entrepreneurship
Integrated Marketing Communications

4 Semester 4

Project Co-ordination 2
Campaign Planning
Advertising and Marketing Communications Issues
Presentation Skills 2
Field Experience - Advertising and Marketing Communications

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 12,032.00
Second Year Fee Tuition fee
USD 12,032.00
Total Program Cost Estimated total tuition
USD 24,064.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 597.00 - USD 1,307.00
Food & Groceries USD 2,601.00 - USD 4,334.00
Transport USD 1,110.00 - USD 1,387.00
Utilities & Bills USD 1,301.00 - USD 1,734.00
Estimated Total USD 5,012.00 - USD 7,455.00

Living cost estimates are based on Lakeshore Campus.

Outcomes & Employability

What happens after you graduate

83%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Broadcasting & TelevisionClient Services & Account ManagementFood Processing & ManufacturingMedia Production & EditingMedia Research & AnalyticsPhotojournalism & Visual MediaPublic Broadcasting & DocumentaryPublic RelationsRestaurant & Food ServiceSocial Media & Content Strategy

Top Employers Hiring for this course

CIBC

Golden Camera Production

Scribe Magazine

Shoppers Drug Mart

Sobey.Inc

TD Bank

Walmart Canada

Why Study Advertising and Marketing Communications at Humber Polytechnic

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Fast Application response time

Humber Polytechnic typically responds to applications within a week, giving you clarity on your options quickly.

Life at Humber Polytechnic in Canada

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Advertising and Marketing Communications at Humber Polytechnic

Can I work while studying?

International students can work up to 24 hours per week off-campus during term time and unlimited hours during breaks. Additionally, you can work unlimited hours on campus without a separate work permit.

What English language score do I need for this course?

To meet the English requirements, you can choose from several tests. For example, a minimum overall score of 6.0 is needed for IELTS or 80 for TOEFL.

What jobs can I get after studying this course?

Possible job titles include Marketing Coordinator, Advertising Specialist, Public Relations Assistant, Media Planner, and Brand Manager.

What will I actually study in this course?

This diploma program offers skills in promotional writing and organizational skills. You'll also explore subjects like public relations and media planning while working with creative professionals.

When can I start — what are the intake months?

The Advertising and Marketing Communications program has intakes in January and September. You can apply for either start date depending on your schedule.
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