If you are a creative thinker with a passion for understanding consumer behaviour and crafting persuasive messages, the Undergraduate Diploma in Advertising and Marketing Communications (AMC) at St Lawrence College is designed for you. This programme delves into the dynamic world of integrated marketing communications, media awareness, and consumer psychology, equipping you with the foundational knowledge to make a significant impact in the advertising industry. You will explore how to develop compelling campaigns that resonate with target audiences, preparing you for a rewarding career in a field that thrives on innovation and strategic communication.
This full-time, on-campus programme is structured over two years, offering a blend of theoretical learning and practical application. You will engage with modules covering essential areas such as computer skills for communications, writing for marketing, social media marketing, and market research and analytics. The curriculum is enhanced by opportunities like a field placement and client project management, allowing you to gain hands-on experience. You will graduate with a comprehensive understanding of the advertising and marketing communications landscape, ready to pursue roles in agencies, marketing departments, and related fields.