The Advertising and Marketing Communications BA (Hons) at De Montfort University is ideal for aspiring professionals passionate about the creative and strategic dimensions of marketing, particularly within the agency sector. You will explore key areas such as digital marketing, public relations, and advertising, gaining insights into how brands connect with their audiences. This degree is designed for students eager to understand and apply contemporary marketing techniques, preparing you for dynamic roles where creativity and strategic thinking are paramount in a competitive marketplace.
This full-time, three-year on-campus programme immerses you in essential marketing principles, brand management, consumer behaviour, and digital media strategies. You will develop practical skills through case studies and campaign planning, with opportunities to undertake a significant marketing dissertation or build a professional brand portfolio in your final year. You will graduate from De Montfort University with a strong foundation in regulatory, ethical, and sustainable communications, ready to pursue diverse career paths in advertising, PR, and digital marketing roles.