The Advertising and Marketing Communications – Management undergraduate diploma at Sheridan College is designed for aspiring professionals who want to master the art and science of creating impactful campaigns. You will explore the core principles of advertising, from market data analysis and consumer research to strategic media planning and creative content development. This program equips you with the foundational knowledge and practical skills to understand audience behaviour, craft compelling messages, and navigate the complex landscape of modern marketing channels, preparing you for a dynamic career in the communications industry.
Studied full-time on campus over two years, you will engage in a hands-on learning experience that balances theoretical knowledge with practical application. Your curriculum includes modules on digital media, integrated campaign strategy, and creative branding, culminating in a significant Capstone Client Project where you'll develop a real-world campaign proposal. Furthermore, you will gain invaluable professional experience through a mandatory 10-week field placement, allowing you to build your portfolio and network within the industry before you graduate.