The Advertising and Marketing Communications Management Bachelors Degree at Mohawk College is designed for aspiring professionals eager to shape impactful campaigns and drive brand success. In this program, you will explore the dynamic interplay between creative strategy and effective communication, learning to craft compelling messages that resonate with target audiences. You will develop a strong foundation in art direction, copywriting, media planning, and account management, preparing you to tackle the evolving challenges and opportunities within the advertising and marketing industries. This is an ideal pathway for students passionate about creative problem-solving and strategic brand building.
You will study this full-time, on-campus program over three years, gaining hands-on experience through practical projects and industry-relevant coursework. The curriculum emphasizes strategic planning, traditional and interactive copywriting, media analytics, and essential communication skills, complemented by opportunities to develop your portfolio. You will engage with concepts like principles of advertising law and ethics, and explore specializations through electives in areas such as art direction, copywriting processes, and media metrics. Graduates will be well-prepared for diverse roles in advertising agencies and marketing departments, equipped with the practical skills and industry knowledge to launch successful careers.