The Advertising and Public Relations Management MSc at De Montfort University is designed for aspiring professionals eager to master the strategic communication skills essential for today's dynamic global marketplace. You will delve into contemporary advertising and communication strategy, consumer futures, and corporate and brand PR, developing a robust understanding of how marketing communications interact with wider organisational functions and stakeholders. This postgraduate programme is ideal for individuals seeking to build a management-level foundation in advertising and PR, whether new to the field or looking to advance their existing knowledge.
This full-time, on-campus Master's degree is delivered over 12 months, utilising a block learning timetable that allows you to focus deeply on one subject at a time. You will explore key areas such as media planning, budgeting, and control, and have the opportunity to undertake either a Dissertation or a Marketing Consultancy Project, applying your learning to real-world challenges. You will graduate with enhanced critical and analytical skills, positioning you strongly for careers in communications, advertising, marketing, and PR agencies, equipped with industry-informed expertise.