The Bachelor of Arts in Advertising at Rowan University is designed for students who possess a passion for both business strategy and creative expression. You will develop a comprehensive skill set encompassing copywriting, account and media planning, integrated marketing communication, and the execution of impactful advertising campaigns. This undergraduate degree provides a robust foundation in advertising principles and practices, preparing you to tackle the dynamic challenges of the modern marketing landscape. You will gain hands-on experience and build connections within the industry.
This full-time, on-campus programme is structured over four years, guiding you through foundational concepts to advanced campaign development. You will engage with practical learning through student agencies like Ad Dynamics and PRaction, and have opportunities for internships to gain real-world experience. Your curriculum will cover essential areas such as advertising research, law and ethics, media planning, and campaign execution. You will graduate with a portfolio of work and the confidence to pursue diverse career paths in advertising and marketing communications.