The Advertising (B.A.) at Suffolk University is your gateway to understanding and shaping the persuasive communication that drives brands and connects with audiences. In today's dynamic market, effective advertising requires a blend of creativity, strategic thinking, and a deep understanding of consumer behaviour and media. This undergraduate degree is designed for aspiring professionals who are eager to explore the foundations of advertising, from crafting compelling messages to developing comprehensive media plans. You will delve into the core principles of advertising, public relations, and social media, preparing you for a career in this exciting and ever-evolving industry.
This full-time, on-campus Bachelor of Arts programme is structured over three years, offering you a comprehensive education in advertising. You will engage with 12 core courses, totalling 48 credits, covering essential areas such as advertising foundations, presentation skills, persuasion techniques, and media planning. Throughout your studies, you will develop practical skills in areas like social media engagement and web design, culminating in a capstone Ad Campaigns course. You will graduate with a strong portfolio and the ability to develop innovative advertising strategies, ready for roles in agencies, corporate marketing departments, or freelance work.