SRH University Germany

Advertising & Brand Design

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 7 Semesters
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon October 2026

Course Overview

The SRH Universities' Advertising & Brand Design Bachelors Degree is your gateway to a dynamic career in the creative industries, equipping you to understand and influence consumer behaviour through compelling communication. You will explore the intricate relationship between psychology, media, and design, learning to craft impactful messages that resonate with diverse audiences. This undergraduate programme is ideal for aspiring professionals eager to master the strategic and creative skills needed to build and promote brands in today's competitive global market, offering a solid foundation in advertising strategies, brand design, and consumer psychology.

This full-time, on-campus programme is delivered over seven semesters, immersing you in a practical learning environment. You will engage in hands-on projects, including campaign development and client briefs, alongside dedicated modules in typography, photography, and interactive design. The curriculum emphasizes strategic thinking through market research and advertising psychology, culminating in a significant Bachelor's Thesis and portfolio creation. You will graduate with a comprehensive skill set, ready to pursue roles as a brand designer, art director, strategic planner, or copywriter in agencies and corporations worldwide.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive education in advertising and brand design, covering foundational principles, strategic planning, and creative execution. Students will explore consumer psychology, communication sciences, and marketing management, alongside developing skills in typography, photography, and interactive design. The curriculum progresses to advanced topics such as digital advertising, brand strategy, and trend analysis, culminating in portfolio development and a bachelor's thesis.

1 1st Semester (30 ECTS): Foundations

Foundations of Design I: Design Principles
Foundations of Design II: Typography I, Photography I, Interactive Design I
Foundations of Design III: Typography II, Photography II, Interactive Design II
Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
Consumer & Advertising Psychology: Perception & Activation, Motivation & Attitude
Communication Sciences: Communication Models & Research

2 2nd Semester (30 ECTS): Strategies & Marketing

Advertising Strategies I: Advertising Techniques, Communication Concept & Positioning
Media & Account Planning: Channel Planning, Budgeting & Art Buying
Marketing I: Business Models, Marketing Management
Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
Elective I
Media Sciences: Media Models & Research

3 3rd Semester (30 ECTS): Brand & Copy

Marketing II: Nonprofit & Social Marketing
Advertising & Society: Intercultural Communication, Cultural Studies
Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
Brand Design: Corporate Design, Logo Design, Packaging Design
Project/Campaign/Pitch I: Client Project or Creative Award Competition
Market Research I: Quantitative & Qualitative Methods, Survey Design

4 4th Semester (30 ECTS): Digital Advertising & Projects

Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
Brand Strategies: Brand Positioning & Brand Innovation
Elective II
Advertising Film: Production Scheduling, Production, Post Production
Project/Campaign/Pitch II: Client Project or Creative Award Competition
Lab Project

5 5th Semester (30 ECTS): Practical Experience

Internship / Semester Abroad
Free Project

6 6th Semester (30 ECTS): Advanced Design & Trends

Writing for Advertising II: Text for Commercials, Crossmedia & Transmedia
Design Lab: Design Trends, Free Design Project
Elective III
Market Research II: Empirical Research
Brand Spaces: Narrative Environments, Exhibition Design
Advertising Futures: Weak Signals & Trends, Trend Analysis

7 7th Semester (30 ECTS): Portfolio & Thesis

Portfolio: Visual Branding, Portfolio Creation
Application & Career: Preparation & Coaching
Entrepreneurship & Media Law: Business Strategies, Copyright
Writing Workshop/Preparation Thesis
Bachelor's Thesis

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 9,680.00
Second Year Fee Tuition fee
USD 9,680.00
Third Year Fee Tuition fee
USD 9,680.00
Fourth Year Fee Tuition fee
USD 9,680.00
Total Program Cost Estimated total tuition
USD 38,723.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 611.00 - USD 763.00
Food & Groceries USD 9,262.00 - USD 9,823.00
Transport USD 842.00 - USD 1,123.00
Utilities & Bills USD 4,210.00 - USD 5,613.00
Estimated Total USD 14,314.00 - USD 16,559.00

Living cost estimates are based on Berlin Campus.

Outcomes & Employability

What happens after you graduate

97%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Banking & Financial ServicesCorporate Finance & TreasuryCrop Production & FarmingEconomic Research & PolicyEnergy Storage & TechnologyEvent Promotion & ManagementFood Processing & ManufacturingSports & AthleticsStreaming & Digital ContentTalent & Artist Management

Top Employers Hiring for this course

Accenture

Bosch

Deloitte UK

EY

SAP

SWR

bildbrauerei

Why Study Advertising & Brand Design at SRH University

What makes this program stand out

October 2026 Closing soon

Next intake is in October 2026

Fast Application response time

SRH University typically responds to applications within a week, giving you clarity on your options quickly.

Life at SRH University in Germany

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Advertising & Brand Design at SRH University

Can I work while studying?

International students can work up to 140 full days or 280 half days per year, or 20 hours per week in Germany. No separate work permit is needed.

What English language score do I need for this course?

You must meet specific English test requirements. Acceptable tests include Duolingo, TOEFL, IELTS, and PTE, each with minimum scores outlined to ensure your proficiency.

What jobs can I get after studying this course?

Career opportunities include Brand Designer, Art Director, Strategic Planner, and Creative Communication Expert.

What will I actually study in this course?

This program prepares you for the international creative industry by focusing on market analysis, strategic brand positioning, and advertising campaign development. You'll gain practical experience in a vibrant city like Berlin, alongside real partners in professional settings.

When can I start — what are the intake months?

The B.A. in Advertising & Brand Design has intake months in April and October. Make sure to apply in advance to secure your spot for these sessions.
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