The Advertising (B.S.) at Suffolk University is designed for aspiring professionals eager to shape brand narratives and connect with target audiences in today's dynamic media landscape. You will explore the foundational principles of advertising, public relations, and social media, developing a keen understanding of persuasive communication strategies. This undergraduate degree equips you with the essential skills to craft compelling campaigns, from initial concept and copywriting to visual design and media planning, preparing you for a career where creativity meets strategic thinking.
This full-time, on-campus program is structured over three years, immersing you in a curriculum that covers advertising I and II, social media, web design, and media planning. You will engage in practical application through courses like Ad Campaigns and have the opportunity for experiential learning, potentially through internships in Boston's vibrant media and advertising sectors. You will graduate with a comprehensive portfolio and the expertise to excel in roles involving digital advertising, content creation, and campaign management across various platforms.