The Advertising / Public Relations (BA) at Shorelight University of Central Florida equips you to navigate the dynamic landscape of strategic communication, preparing you for impactful careers in advertising and public relations. This undergraduate degree is designed for aspiring professionals who are eager to master the core values, ethics, and cutting-edge techniques essential for influencing audiences and shaping brand narratives. You will delve into the fundamental principles of advertising strategy, mass communication law, and the persuasive power of social media, gaining a comprehensive understanding of how to craft compelling messages.
This full-time, on-campus Bachelor of Arts program is structured over four years, offering a blend of theoretical knowledge and practical application. You will engage with core requirements in advertising strategy, public relations research methods, and visual communication, alongside opportunities for hands-on experience through internships. The curriculum culminates in an integrated campaigns module, where you will apply your learning to real-world briefs. You will graduate with a robust portfolio and the essential skills in advertising copywriting, media planning, and crisis communication, ready to excel in diverse roles within agencies and corporate settings.