The Artificial Intelligence in Digital Marketing BSc (Hons) at the University of Derby is designed for ambitious students ready to shape the future of marketing. In a landscape increasingly driven by data and intelligent automation, this degree equips you with the critical understanding of AI and machine learning necessary to excel. You will explore core concepts in programming, logic, and discrete mathematics, alongside fundamental digital marketing principles. This program is ideal for those who want to blend analytical rigour with creative strategy, preparing you for a dynamic career at the intersection of technology and commerce.
This full-time, on-campus degree is structured over three years, guiding you through essential topics like data science, machine learning, and marketing strategy. You will engage with contemporary issues in AI through team projects and develop practical skills using industry-relevant digital tools. Your final year culminates in an individual project in applied AI, allowing you to delve deeply into a chosen area. You will graduate with a comprehensive skillset, ready to pursue roles in data analysis, AI-driven marketing campaigns, and strategic digital leadership.