The BA in Leisure & Tourism Management at EU Business School Barcelona is designed for ambitious students eager to shape the future of the hospitality, events, and tourism sectors. You will explore the dynamic interplay between business strategy, marketing, and operational excellence within a global context. This undergraduate degree provides a comprehensive understanding of service quality, event planning, and sustainable tourism practices, fostering the creative and entrepreneurial thinking essential for success in this vibrant industry. You will gain practical insights through case studies and real-world applications.
Studied full-time on campus over three years, this programme immerses you in key areas such as applied data analytics, digital branding, international entrepreneurship, and financial management in tourism. You will develop essential professional skills through a combination of core business modules, specialized tourism subjects, and practical experiences like a Business Immersion Week and a significant Business Consultancy Project. Upon graduation, you will be well-prepared for diverse career paths in international hospitality, event management, destination marketing, and tourism entrepreneurship.