The BA Accounting & Marketing at the University of Strathclyde is your gateway to understanding the dual forces that drive business success in today's economy. You will explore the intricate world of financial and management accounting, learning to prepare, interpret, and analyse financial information, while simultaneously delving into the strategic and digital aspects of modern marketing. This undergraduate degree is ideal for those who seek a comprehensive business education, equipping you with the analytical rigour of accounting and the creative insight of marketing to address complex business challenges and opportunities. You will gain a strong foundation in both disciplines, preparing you for a dynamic career path.
This full-time, on-campus programme spans four years, offering a structured progression through core accounting principles, including taxation and auditing, and advanced marketing concepts such as brand management and digital communications. You will engage with subjects like accounting technologies, consumer behaviour, and strategic marketing, culminating in an Honours year where you can undertake a dissertation on a topic of your choice. Throughout your studies, you will develop essential professional skills, and by completing the prescribed pathway, you'll meet the accreditation requirements for professional accountancy bodies, graduating ready for diverse roles in finance, marketing, and general management.