The BA Honours Business Management (Marketing) at Middlesex University Dubai is designed for ambitious students eager to master the art and science of marketing within diverse business contexts. You will develop a keen understanding of how to effectively communicate value and drive commercial success, supported by experienced tutors with deep industry insights. This degree equips you with the foundational knowledge of key business functions and the practical skills to confidently execute impactful marketing campaigns, preparing you for a wide array of opportunities in corporate, governmental, and non-profit sectors.
This full-time, on-campus undergraduate degree is studied over three years, offering a comprehensive curriculum that includes modules such as Marketing Theory and Practice, Digital Marketing Strategy, and Marketing Research and Insights. You will engage in practical learning experiences, culminating in a significant Marketing Consultancy Project or Research Project in your final year. Upon graduation, you will be well-prepared to pursue diverse career paths in marketing, brand management, advertising, and public relations, equipped with the strategic thinking and practical skills demanded by today's global marketplace.