The BA (Honours) in Marketing Practice at the National College of Ireland is your pathway to understanding and shaping modern commercial landscapes. This undergraduate degree is crafted for individuals eager to explore the dynamic fields of brand management, consumer behaviour, digital marketing, and entrepreneurship. You will gain essential skills to analyse complex market problems and devise practical, effective solutions, preparing you for impactful roles within Ireland's vibrant business sector and beyond. If you are passionate about communication, strategy, and innovation, this programme offers a robust foundation.
This full-time, on-campus programme is delivered over three years, providing you with a comprehensive learning experience. You will delve into core marketing disciplines, including market research, integrated marketing communications, and social media strategy, culminating in a significant capstone project. Here, you will work in teams to develop business plans and marketing platforms for real-world scenarios. Graduates are well-prepared for diverse career opportunities in marketing, advertising, digital marketing, and entrepreneurship, equipped with practical expertise and a strategic mindset.