The BA (Hons) Advertising and Brand Design at Ravensbourne University London is your pathway to becoming a compelling brand storyteller and strategic communicator in the dynamic world of advertising. This undergraduate degree is designed for creative individuals eager to understand how visual narratives drive product success and shape consumer perception. You will explore key concepts in advertising, branding, and creative principles, examining historical contexts and industry-standard design processes. This course is ideal if you are passionate about developing innovative campaigns across diverse media, from social content creation to experience design, and want to build a strong foundation in strategic thinking and execution. Studied full-time on campus over three years, you will develop your practice through a blend of theoretical learning and hands-on projects.
In your first year, you will focus on core skills and creative principles, culminating in a full strategic advertising campaign. The second year offers exploratory units, cross-disciplinary collaboration, and the opportunity to secure a valuable work-based learning placement with industry partners like Sky or Barclays. Your final year involves a major self-directed project, preparing you for professional life with a polished portfolio and the skills to engage audiences, setting you up for a career in brand strategy, creative direction, or digital marketing.