The BA (Hons) Business Administration (Marketing) at the University of Bedfordshire is designed for ambitious individuals ready to advance their careers in the dynamic world of marketing. This top-up degree is ideal if you have already completed two years of undergraduate-equivalent study and wish to gain a full degree with a specialist focus. You will explore the latest advancements in marketing communications, digitisation, and social media, gaining a deep understanding of global marketing strategy and its application in contemporary business. This course equips you with the critical thinking and analytical skills necessary to navigate complex business challenges and drive effective marketing outcomes.
Studied full-time on campus over one year, you will engage in a learning experience that dynamically blends academic theory with practical application. Through units such as Topical Marketing Communications Practice and Global Marketing Strategy, you will analyse real-world case studies, work with industry-relevant concepts, and develop sophisticated problem-solving abilities. You will also undertake a dissertation, applying research skills to a topic of your choice and demonstrating your capacity for independent academic inquiry. You will graduate with enhanced employability, ready to pursue diverse roles in marketing and business management across various organisations.