The BA Hons Business Analysis and Technology & Economics at the University of Strathclyde is designed for intellectually curious students eager to understand and shape the complex interplay between business operations, technological innovation, and economic principles. In a world increasingly driven by data and digital transformation, this undergraduate degree equips you with the analytical frameworks and practical skills to tackle critical business challenges. You will explore how organisations leverage technology for competitive advantage and how economic forces influence strategic decision-making, preparing you for impactful careers in a dynamic global marketplace.
Studied full-time on campus over four years, this programme offers a comprehensive curriculum integrating core business analysis concepts with economic theory and technological applications. You will develop expertise in areas such as business analytics, data mining, enterprise resource planning, and risk analysis, alongside a deep understanding of microeconomics and macroeconomics. Through engaging with real-world case studies and developing a final-year dissertation, you will cultivate essential problem-solving and communication skills, graduating ready for diverse roles in management consulting, financial analysis, technology management, and economic research.