The BA Hons Business Analysis and Technology & Hospitality and Tourism Management at the University of Strathclyde is designed for ambitious students aiming to bridge the gap between business operations, technological innovation, and the dynamic global tourism and hospitality sectors. You will explore how advanced analytical methods and current technology can solve complex management issues, while gaining a deep understanding of the strategic, marketing, and ethical considerations crucial to the hospitality and tourism industries. This undergraduate degree provides a comprehensive foundation for those who wish to lead and innovate in these vital economic areas.
This full-time, on-campus programme, studied over four years, offers a structured curriculum that progresses from foundational economic and business principles to specialised areas such as business analysis, data mining, enterprise resource planning, and destination marketing management. You will engage with practical case studies, industry placements, and develop critical skills in analysing operations and optimising business systems. Upon graduation, you will be well-prepared for leadership roles in hospitality, tourism, events management, and broader business analysis careers, equipped with the strategic acumen and technical proficiency demanded by employers.