The BA Hons Business Analysis and Technology & Marketing at the University of Strathclyde is designed for ambitious students eager to bridge the gap between strategic business operations and cutting-edge digital marketing. In today's interconnected economy, organisations critically need professionals who can leverage data-driven insights for both operational efficiency and customer engagement. This undergraduate degree equips you with a dual expertise in analysing complex business systems and crafting sophisticated marketing campaigns, preparing you for a dynamic career in a field where technological innovation constantly reshapes market dynamics.
You will study this full-time, on-campus programme over four years, immersing yourself in core areas like business analysis, information systems, and marketing principles. Through modules such as Business Analytics Using Data Mining and Marketing Communications in the Digital Age, you will develop practical skills in analysing business processes and understanding consumer behaviour. Your final year culminates in a significant dissertation, allowing you to explore a topic of your choice in depth. You will graduate ready to excel in roles across business analysis, digital marketing, and management consultancy, armed with a comprehensive understanding of modern business challenges.