The BA (Hons) Business and Marketing degree at the University of Hertfordshire equips you with the essential knowledge and practical skills to excel in the dynamic world of business and marketing. You will explore fundamental principles across accounting, economics, and the global business environment, building a strong foundation in marketing communications, consumer behaviour, and branding. This course is ideal for aspiring professionals eager to understand how businesses operate, strategise effectively, and connect with customers in today's interconnected marketplace, preparing you for impactful roles in diverse industries.
This full-time, on-campus degree is studied over three years, with a structured approach that balances theoretical learning with practical application. You will attend approximately eight hours of lectures and tutorials weekly, supplemented by self-study using online materials and recommended resources. Throughout your studies, you will develop critical thinking and analytical abilities, culminating in a final year project and specialised modules like global marketing and the digital economy. You will graduate with a comprehensive understanding of marketing practice and strategic management, ready for careers in marketing, brand management, or business development.