The BA (Hons) Business Management with Marketing at the University of Hull is crafted for ambitious individuals eager to understand and influence consumer behaviour within the dynamic global marketplace. You will delve into core business principles while specialising in strategic marketing, exploring areas such as consumer behaviour, integrated marketing communications, and digital marketing strategy. This undergraduate degree provides a comprehensive grounding in how businesses operate and thrive, equipping you with the analytical skills to identify opportunities and develop effective marketing campaigns in today's competitive landscape.
This full-time, on-campus programme is delivered over three years, blending theoretical knowledge with practical application. You will engage with modules covering accounting, finance, operations, and organisational management, alongside specialised marketing subjects like marketing data analysis and services marketing. Your studies will culminate in a final year project, potentially an individual research project or a consultancy project, allowing you to apply your learning to real-world business challenges. You will graduate prepared for diverse career paths in marketing management, brand strategy, digital marketing, and broader business leadership roles.