University of Hull United Kingdom

BA (Hons) Business Management with Marketing With Foundation Year

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree With Integrated Foundation Year
Closing soon September 2026

Course Overview

You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing.

Plus, you’ll gain a rock-solid grounding in how to run a successful and sustainable business as a whole as part of a hands-on degree that prepares you for your future career.

From day one, you get to test your skills out in the real world through live business projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods.

Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.

And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This BA (Hons) Business Management with Marketing with Foundation Year program provides a comprehensive grounding in business principles and marketing strategies. The foundation year equips students with essential academic and introductory business skills. Subsequent years delve into core areas such as accounting, finance, operations, and marketing, progressing to advanced topics like consumer behavior, integrated marketing communications, and digital marketing strategy. The final year focuses on strategic decision-making, international business, and specialized marketing areas, culminating in a research or consultancy project.

1 Foundation Year

Preparing for learning in higher education Core
Introduction to business Core
Research in the humanities, social sciences and education Core
Group challenge (humanities) Compulsory
Academic writing skills Compulsory
Foundation in data analysis Compulsory

2 First year

Accounting and finance Compulsory
Developing self and others Compulsory
Business ecosystems and environmental analysis Compulsory
Marketing Compulsory
Operations, supply chain and business practices Compulsory
World economy Compulsory

3 Second Year

Organisational management Compulsory
Responsible business in society Compulsory
Managing and innovating in industry 5.0 Compulsory
Consumer behaviour and insights Compulsory
Marketing data and analysis Compulsory
Integrated marketing communications and branding Compulsory

4 Final Year

Business strategies Compulsory
Research and consultancy skills Compulsory
International business Compulsory
Services marketing and customer experience management Compulsory
Digital and social media marketing strategy Compulsory
Individual research project Optional
Consultancy project Optional
Systems thinking for future leaders Optional
Ethical management for positive impact Optional

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

11% off
First Year Fee Tuition fee
USD 21,780.00 USD 24,465.00
Second Year Fee Tuition fee
USD 24,465.00
Third Year Fee Tuition fee
USD 24,465.00
Fourth Year Fee Tuition fee
USD 24,465.00
Total Program Cost Estimated total tuition
USD 95,177.00 USD 97,863.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 548.00 - USD 560.00
Food & Groceries USD 4,833.00 - USD 7,249.00
Transport USD 806.00 - USD 3,222.00
Utilities & Bills USD 4,028.00 - USD 4,833.00
Estimated Total USD 9,667.00 - USD 15,304.00

Living cost estimates are based on Hull Campus.

Outcomes & Employability

What happens after you graduate

95%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Adult & Continuing EducationBiotechnology & GenomicsBrokerage & Trading & SecuritiesClinical & Medical ServicesClinical Trials & DevelopmentConsumer Finance & Credit ServicesCurriculum & Instructional DesignHome Health & Long‑Term CareRegulatory Affairs & ComplianceRestaurant & Food Service

Top Employers Hiring for this course

Citi

Coventry University

EY

HSBC

Lloyds Banking Group

Reckitt

Tesco

World Bank

Why Study BA (Hons) Business Management with Marketing With Foundation Year at University of Hull

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Life at University of Hull in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about BA (Hons) Business Management with Marketing With Foundation Year at University of Hull

Can I work while studying?

As an international student enrolled in this degree, you can work up to 20 hours per week during term time. Full-time work is permitted during breaks.

Is this qualification recognised internationally?

Yes. This course is accredited by https://www.gov.uk/indefinite-leave-to-remain.

What jobs can I get after studying this course?

Graduates can pursue careers as Marketing Managers, Brand Strategists, Digital Marketing Executives, Business Analysts, or Sales Managers.

What will I actually study in this course?

This program covers core marketing practices like branding and buyer behavior, alongside essential business management skills. You'll engage in real-world projects and gain practical experience through placements and internships.

When can I start — what are the intake months?

The course begins in September, offering a great opportunity to embark on your studies in Business Management with Marketing. Make sure to apply ahead of time to secure your spot.
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