University of Hull United Kingdom

BA (Hons) Business Management with Marketing With Year Abroad

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon September 2026

Course Overview

You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing.

Plus, you’ll gain a rock-solid grounding in how to run a successful and sustainable business as a whole as part of a hands-on degree that prepares you for your future career.

From day one, you get to test your skills out in the real world through live business projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods.

Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.

And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This BA (Hons) Business Management with Marketing with Year Abroad program provides a comprehensive foundation in business principles and marketing strategies. Across three years, students will explore core areas such as accounting, finance, operations, and organizational management, alongside specialized marketing topics like consumer behavior, integrated communications, and digital marketing. The curriculum culminates in advanced business strategies, research skills, and international business concepts, with opportunities for practical application through optional projects and a year abroad experience.

1 First year

Accounting and finance Compulsory
Developing self and others Compulsory
Business ecosystems and environmental analysis Compulsory
Marketing Compulsory
Operations, supply chain and business practices Compulsory
World economy Compulsory

2 Second Year

Organisational management Compulsory
Responsible business in society Compulsory
Managing and innovating in industry 5.0 Compulsory
Consumer behaviour and insights Compulsory
Marketing data and analysis Compulsory
Integrated marketing communications and branding Compulsory

3 Final Year

Business strategies Compulsory
Research and consultancy skills Compulsory
International business Compulsory
Services marketing and customer experience management Compulsory
Digital and social media marketing strategy Compulsory
Individual research project Optional
Consultancy project Optional
Systems thinking for future leaders Optional
Ethical management for positive impact Optional

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

14% off
First Year Fee Tuition fee
USD 16,581.00 USD 19,266.00
Second Year Fee Tuition fee
USD 19,266.00
Third Year Fee Tuition fee
USD 19,266.00
Fourth Year Fee Tuition fee
USD 19,266.00
Total Program Cost Estimated total tuition
USD 74,381.00 USD 77,067.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 548.00 - USD 560.00
Food & Groceries USD 4,833.00 - USD 7,249.00
Transport USD 806.00 - USD 3,222.00
Utilities & Bills USD 4,028.00 - USD 4,833.00
Estimated Total USD 9,667.00 - USD 15,304.00

Living cost estimates are based on Hull Campus.

Outcomes & Employability

What happens after you graduate

95%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accreditation & Assessment ServicesBiotechnology & GenomicsCorporate Training & DevelopmentDrug Discovery & ResearchEconomic Research & PolicyFood Science & TechnologyInsurance & Risk ManagementPublic Health & EpidemiologyRestaurant & Food ServiceWealth Management & Financial Advisory

Top Employers Hiring for this course

Citi

Coventry University

EY

HSBC

Lloyds Banking Group

Reckitt

Tesco

World Bank

Why Study BA (Hons) Business Management with Marketing With Year Abroad at University of Hull

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Life at University of Hull in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about BA (Hons) Business Management with Marketing With Year Abroad at University of Hull

Can I work while studying?

As a degree student, you can work up to 20 hours per week during term time and full-time during breaks. No separate work permit is required.

Is this qualification recognised internationally?

Yes. This course is accredited by https://www.gov.uk/indefinite-leave-to-remain.

What jobs can I get after studying this course?

Potential job titles include Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Business Analyst.

What will I actually study in this course?

This degree focuses on core marketing practices such as branding and buyer behavior. Additionally, you'll learn how to run a sustainable business and engage in hands-on projects with real companies.

When can I start — what are the intake months?

The intake month for this course is September. Make sure to prepare your application ahead of this date to secure your spot.
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