The BA (Hons) Business of Games at Arts University Bournemouth is your gateway to understanding and shaping the dynamic global games industry. This undergraduate degree is designed for aspiring professionals eager to combine strategic business acumen with specialised industry knowledge, preparing you for success in both independent and large-scale game development and publishing. You will explore critical areas such as game marketing, finance, project management, and distribution, gaining insights into market trends, revenue models, and the ethical considerations that define modern game creation. If you are passionate about the business side of interactive entertainment and want to develop the skills to lead in this exciting field, this course offers a comprehensive foundation.
You will study this programme full-time on campus over three years, immersing yourself in a curriculum that balances theoretical learning with practical application. Throughout your studies, you will delve into units covering the introduction to the games industry, marketing and audience engagement, and progressively advanced finance and revenue models. The course features collaborative projects, such as the Launchpad unit, and culminates in a major Games Studio Business Plan project, where you will create a viable business proposal. You will graduate with a strong portfolio and the confidence to pursue roles in game studios, publishing houses, or to launch your own entrepreneurial ventures within the thriving games sector.