The BA (Hons) Business Studies and Marketing with International Foundation at INTO University of Stirling is your pathway to a successful career in the dynamic global business environment. This integrated programme is designed for students seeking a comprehensive introduction to core business principles, marketing strategies, and essential academic skills. You will explore fundamental concepts in economics, accounting, and business management, alongside developing crucial study skills and English proficiency. This foundation year ensures you are fully prepared for the rigours of undergraduate study and equipped to tackle the challenges of the modern business world.
Studied full-time on campus over four semesters, this programme combines foundational academic modules such as Mathematics and Statistics with practical business subjects like Introduction to Business and Principles of Accounting. You will benefit from dedicated personal tutoring and English for Academic Purposes support, ensuring a smooth transition to higher education. Upon successful completion of the foundation year, you will progress directly into the undergraduate degree at the University of Stirling, graduating with the skills and knowledge to pursue diverse career opportunities in marketing, management, and international business.