The BA (Hons) Business Studies and Marketing with International Foundation at INTO University of Stirling is your pathway to a successful career in the dynamic world of business and marketing. This programme is ideal for students seeking a comprehensive understanding of core business principles, coupled with specialised knowledge in marketing strategy and execution. You will explore essential subjects like economics, accounting, and mathematics, alongside crucial study skills, preparing you for the rigours of higher education and the demands of the global marketplace. This foundation programme provides a strong academic grounding, ensuring you are well-equipped for your undergraduate degree.
This full-time, on-campus programme is structured over a duration of 3 semesters, offering an integrated learning experience that combines your foundation studies with your undergraduate degree. You will benefit from a supportive learning environment at INTO University of Stirling, focusing on academic English, personal tutoring, and core business subjects. Upon successful completion, you will be prepared to progress to your chosen undergraduate degree, graduating with the confidence and skills necessary to excel in roles across marketing, management, and general business functions.