Embark on your academic journey with the BA (Hons) Business Studies and Marketing with International Year Two at INTO University of Stirling. This undergraduate degree is designed for ambitious students seeking to understand the core principles of business and develop specialised marketing expertise. You will explore key concepts in business environments, management challenges, and the strategic application of marketing techniques, preparing you for a dynamic career in the global business landscape. This program offers a robust foundation, equipping you with the analytical and strategic thinking skills essential for success in today's competitive marketplace.
You will study this course full-time on campus over four Semesters, beginning with an International Year Two that integrates foundational business and management studies with specialised marketing pathways. Throughout your degree, you will engage with compulsory modules such as The Global Business Environment, The Management Challenge, Fundamentals of Business and Management, and The Organisation of Business, alongside a wide range of optional modules allowing you to tailor your studies. You will develop practical skills through case studies, group projects, and potentially a dissertation in your final year, graduating with the confidence and capabilities to pursue diverse roles in marketing, management, and business development.