The BA (Hons) Communication Design and Strategy at Arts University Bournemouth is designed for aspiring creative innovators who want to blend impactful design with astute business acumen. In today's dynamic marketplace, the ability to craft compelling messages and understand strategic implementation is paramount. This course empowers you to explore key facets of impactful communication design, from graphic design and typography to digital and print media, while simultaneously delving into the intricacies of business strategy, marketing, and consumer behaviour. You will develop strong research skills, enabling you to decipher complex issues and make informed strategic decisions, preparing you to effectively merge creative vision with commercial objectives.
This full-time, on-campus undergraduate degree, studied over three years, offers a hands-on learning experience. You will explore design methodologies, idea generation, audience identification, and the history and theory of design, complemented by practical skills in digital tools and presentation. Throughout your studies, you will engage with industry-focused briefs, guest speaker sessions, and opportunities for self-branding and networking, culminating in a significant final project where you develop your own brief and produce a substantial portfolio piece. You will graduate with a portfolio showcasing your creative practice and strategic proficiency, ready for roles in graphic communication, brand strategy, marketing, and beyond.