The BA (Hons) Digital Marketing and Strategy at the University of East Anglia is designed for ambitious individuals eager to master the dynamic world of online promotion and brand development. You will explore the essential principles of modern business, gaining a broad understanding of marketing and strategic functions, including digital marketing, social media management, and strategic analysis. This degree provides a robust foundation, equipping you with the analytical and creative skills needed to navigate complex business environments and drive impactful marketing campaigns in today's interconnected marketplace.
You will study this full-time, on-campus degree over three years, beginning with a common first year across Norwich Business School that provides a comprehensive overview of core business disciplines. As you progress, you will specialise in digital marketing and strategy, undertaking a Digital Marketing Consultancy Project in your final year. You will graduate with a deep understanding of strategic management and the practical skills to pursue diverse career paths in digital marketing, brand management, and strategic communications.