The BA (Hons) Digital Video Production and Marketing at the University of Salford is designed for aspiring creators and strategists who want to master the art of video content for impactful marketing campaigns. In today's media landscape, video is a crucial tool for businesses, yet many lack the expertise to produce compelling content. This undergraduate degree equips you with the essential skills to bridge that gap, blending creative video production techniques with a deep understanding of digital marketing principles. You will explore advertising video creation, digital advertising, and creative content campaigns, preparing you for a dynamic career in a high-demand industry.
Studied full-time on campus over three years, this programme offers a practical, hands-on learning experience. You will engage with modules covering everything from camera techniques and short-form editing to marketing communications and customer experience. Throughout your studies, you will develop professional practice and explore technology innovation, culminating in a major final dissertation project. You will graduate with a strong portfolio and the ability to create effective video marketing strategies, opening doors to diverse roles in marketing agencies, media production houses, and in-house creative teams.