The BA (Hons) Economics and Marketing at the University of Stirling equips you with a powerful understanding of how markets function and how businesses connect with consumers. In today's complex global economy, mastering economic principles and marketing strategies is crucial for addressing challenges from behavioural economics and economic policy to understanding consumer behaviour and brand management. This undergraduate degree is ideal for students eager to develop sharp analytical skills and gain insights into the drivers of economic growth and market success, preparing you for impactful careers.
You will study this programme full-time on campus over four years, engaging with core modules in economic decision-making, macroeconomics, and statistics for economics, alongside marketing principles. The syllabus integrates practical applications, including using economic data for causal inference and exploring behavioural economics, preparing you for real-world challenges. Your final year culminates in an applied economics dissertation, allowing you to conduct in-depth research. You will graduate with a versatile skill set, ready for roles in economic analysis, marketing management, market research, and strategic business development.