The BA (Hons) Economics and Marketing with International Foundation at INTO University of Stirling is your pathway to understanding and influencing the global economic and commercial landscape. This integrated programme is designed for ambitious students seeking a robust foundation in economic principles and marketing strategies, preparing you for success in a dynamic business world. You will explore core concepts in economics, accounting, and business studies, developing essential analytical and critical thinking skills. This course provides a comprehensive introduction to the interconnectedness of markets and consumer behaviour, equipping you with the knowledge to navigate complex business challenges.
This full-time, on-campus programme is structured over three years, offering a seamless progression from your foundation studies to undergraduate degree completion. You will engage with key subjects including mathematics and statistics, alongside English for Academic Purposes, ensuring you have the linguistic and quantitative skills necessary for higher education. Throughout your studies, you will benefit from personal tutoring and develop practical study skills for business and humanities. Upon graduation, you will be well-prepared for a variety of careers in economic analysis, marketing management, or further postgraduate study, equipped with a versatile skill set valued by employers worldwide.