The BA (Hons) Economics and Marketing with International Foundation at INTO University of Stirling is your pathway to understanding the dynamic interplay between business strategy and consumer behaviour. This programme is ideal for students seeking a comprehensive grounding in economic principles and marketing techniques, preparing you for success in a global marketplace. You will explore core concepts in mathematics, statistics, accounting, and business fundamentals, developing the analytical and critical thinking skills essential for navigating complex economic and marketing challenges. This integrated foundation year ensures you are fully prepared for undergraduate study.
This full-time, on-campus programme is structured over four years, combining your foundation studies with your undergraduate degree seamlessly. You will benefit from an integrated Confirmation of Acceptance for Studies (CAS), allowing you to remain in the UK on a single visa throughout your entire course duration. Throughout your studies, you will engage with practical applications of economic theory and marketing principles, culminating in a strong academic record. You will graduate with the knowledge and confidence to pursue diverse career opportunities in economics, marketing, finance, and international business.