The BA (Hons) Fashion Business and Promotion at the University of Salford is designed for aspiring professionals ready to shape the future of the fashion industry, where social media, buying, merchandising, and communication are paramount. You will explore the entire fashion ecosystem, developing essential practical and technical skills to thrive in this dynamic sector. This undergraduate degree is ideal for students passionate about fashion's business and promotional aspects, offering a comprehensive understanding of marketing, ethical practices, and consumer behaviour within a key fashion hub.
This full-time, on-campus degree is studied over three years, immersing you in key areas such as fashion graphics, visual merchandising, e-marketing, and sustainable practices. You will engage with live industry briefs and potentially undertake work experience, building a professional portfolio through a major personal project in your final year. You will graduate from the University of Salford with the strategic insight and promotional expertise necessary for roles in fashion marketing, buying, brand management, and digital communication.