The BA (Hons) Film & Media and Marketing at the University of Stirling equips you to navigate the dynamic intersection of creative content creation and strategic communication. In an era where compelling narratives and targeted outreach are paramount, this undergraduate degree prepares you for impactful careers in industries constantly seeking innovative storytellers and savvy marketers. You will explore the theoretical underpinnings and practical applications of both film and media studies, alongside the essential principles of marketing, gaining a unique skillset that bridges artistic expression with commercial success. This program is ideal for students eager to understand and shape how messages are crafted, distributed, and received in the modern media landscape.
Studied full-time on campus over four years, you will engage with a curriculum that balances foundational knowledge with specialised skills. The syllabus reveals a journey through media theory, moving image analysis, and digital culture, complemented by modules in marketing strategy, consumer behaviour, and data analytics. You will have opportunities to develop practical expertise through hands-on projects, potentially involving audio-visual production and social media marketing campaigns, culminating in a significant final-year dissertation. Graduates will be prepared for diverse roles in marketing, advertising, content creation, public relations, and the burgeoning film and television industries.