The BA (Hons) Film/Media and Marketing with International Foundation at INTO University of Stirling is your pathway to a dynamic career at the intersection of creative communication and strategic business. This integrated programme is designed for ambitious students seeking to develop a strong foundation in both film and media studies and marketing principles, preparing you for the complexities of the modern media landscape and the demands of global markets. You will explore core concepts in film analysis, media production, and marketing strategy, building essential skills for success in these exciting and evolving industries. This foundation year ensures you are fully prepared for degree-level study.
Studied full-time on campus over four semesters, this programme offers a comprehensive learning experience that blends academic rigour with practical application. You will engage with modules covering English for Academic Purposes, Mathematics and Statistics, Law and Legal Systems, Introduction to Business, Economics, and Study Skills for Business and Humanities, alongside introductory Film and Media Studies. This structured approach ensures you develop a broad understanding and the critical thinking abilities necessary for your undergraduate degree. Upon successful completion, you will be well-equipped to progress to your chosen undergraduate degree, opening doors to diverse career opportunities in marketing, media production, advertising, and public relations.