The BA (Hons) Graphic Design: Advertising and Branding at the University of Hertfordshire is your pathway to becoming a creative professional in the dynamic fields of visual communication and brand strategy. This undergraduate degree is designed for aspiring designers eager to tackle real-world challenges in advertising and branding, developing the critical thinking and practical skills needed to make a significant impact. You will explore the core principles of visual communication, graphic design essentials, and the strategic fundamentals of advertising and branding, preparing you for a career where creativity meets commercial success.
Studied full-time on campus over three years, you will engage in a project-based learning environment, tackling live briefs and developing your expertise through hands-on workshops and studio practice. Your journey will involve mastering visual thinking, graphic design essentials, and the specific demands of advertising and branding, culminating in a final major project. You will have opportunities for professional work experience and develop a strong portfolio, graduating with the practical skills and strategic understanding to pursue diverse career paths in design agencies, marketing departments, and brand consultancies.