The BA Hons Hospitality and Tourism Management & Marketing at the University of Strathclyde is designed for ambitious individuals eager to shape the future of the global hospitality and tourism sectors. In an industry that significantly contributes to the economy and offers vast career opportunities, this degree equips you with the essential skills to navigate its complexities. You will explore key areas such as international business, consumer behaviour, and digital marketing, developing a comprehensive understanding of both management principles and strategic marketing techniques. This course is ideal for those who are passionate about service excellence and innovative business practices.
This full-time, four-year undergraduate degree is studied on campus, offering an immersive learning experience. You will engage with a dynamic curriculum that includes practical applications, such as developing marketing communications strategies and analysing industry case studies. Throughout your studies, you will build expertise in services marketing, destination marketing, and brand management, culminating in a significant dissertation in your final year. You will graduate with a versatile skill set, prepared for leadership roles in hospitality, tourism, events management, and marketing professions worldwide.