The BA Hons Hospitality & Tourism Management at the University of Strathclyde is designed for ambitious individuals eager to lead in the world's largest and fastest-growing economic sector. You will explore crucial management principles, strategy, marketing, enterprise, economics, and ethics, gaining the expertise to navigate the dynamic hospitality and tourism industries. This undergraduate degree prepares you for influential roles, equipping you with a comprehensive understanding of business operations and leadership within a field vital to the Scottish economy and global employment.
This full-time, four-year degree is studied on campus, offering a structured progression through core management development programmes, service encounter management, destination marketing, and events management. You will engage with contemporary case studies and analyses, culminating in a final year focused on strategic leadership and global economic dynamics. You will graduate with the practical skills and theoretical knowledge to excel in diverse roles across hospitality, tourism, and events, ready to drive innovation and manage businesses effectively.