The BA (Hons) Human Resource Management and Marketing at the University of Stirling equips you with a powerful, dual skillset essential for driving organisational growth and success. In today's dynamic business environment, understanding both how to effectively manage people and how to strategically position products and services is paramount. This undergraduate degree is designed for ambitious individuals eager to explore the intricate relationship between employee engagement, talent acquisition, and impactful marketing campaigns. You will delve into core principles of human resource management and gain a comprehensive understanding of marketing strategies, preparing you for diverse and rewarding career paths.
This full-time, on-campus degree, studied over four years, offers a structured yet flexible learning experience. You will engage with compulsory modules covering essential areas like People Management, Learning and Development, and Resourcing and Talent Management, alongside foundational business concepts such as The Global Business Environment and The Management Challenge. Throughout your studies, you will develop practical skills through case studies and real-world application, culminating in the opportunity to tailor your final year with honours options in areas like Business Analytics or Innovation Management. You will graduate prepared to excel in roles across HR, marketing, and general management.