Embark on your academic journey with the BA (Hons) Human Resource Management and Marketing with International Foundation at INTO University of Stirling. This undergraduate programme is ideal for students seeking a robust introduction to the principles of both human resource management and marketing, preparing you for success in a dynamic business world. You will explore foundational concepts in areas such as the global business environment, fundamentals of human resource management, and introductory marketing principles. This integrated approach ensures you develop a comprehensive understanding of how organisations attract, retain, and motivate employees while effectively reaching their target markets.
This full-time, on-campus programme is structured over four years, beginning with an international foundation year designed to build your academic and English language skills. You will progress through core modules in human resource management techniques, learning and development, and contemporary employment relations, alongside marketing-focused subjects. The curriculum includes opportunities for in-depth study, culminating in a significant dissertation in your final year. You will graduate with the essential knowledge and practical skills to pursue careers in HR, marketing, or broader business management roles, ready to contribute to organisational success.