The BA (Hons) in Business Management (Marketing) at EU Business School Barcelona is designed for ambitious individuals eager to navigate and shape the dynamic world of modern marketing. You will gain a comprehensive understanding of how marketing strategies integrate with core business functions, from finance and operations to organizational behaviour, preparing you for success in today's complex marketplace. This undergraduate degree equips you with the essential analytical and creative skills to develop impactful marketing campaigns and understand consumer engagement in a postmodern context.
This full-time, on-campus programme is studied over three years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will explore key areas such as marketing fundamentals, convergent media, digital and social media, and marketing strategy, culminating in a significant business consultancy project. Through hands-on learning and real-world case studies, you will develop your ability to manage performance, lead teams, and craft compelling content, graduating prepared for diverse marketing roles across various industries.