The BA (Hons) in Business (Marketing) at Griffith College is an exciting, practical programme designed for students eager to hone their marketing strategy skills and apply knowledge to real-life scenarios within a global business landscape. You will explore fundamental principles of marketing, digital communications, and consumer behaviour, preparing you to navigate the complexities of modern commerce. This undergraduate degree offers a solid foundation in essential business subjects, equipping you with the analytical and strategic thinking necessary for a successful career in this dynamic field.
Studied full-time on campus over three years, this programme immerses you in practical learning through live case studies and client consultations. You will develop expertise in areas such as global marketing, 21st-century branding, and sales management, alongside core business disciplines like finance and human resource management. You will graduate with hands-on experience and a comprehensive understanding of marketing theory and its application, positioning you for diverse roles in marketing, advertising, and brand management.