The B.A. (Hons) in Fashion Management and Communication at INTI International College Subang is designed for aspiring professionals eager to shape the future of the fashion industry through strategic business acumen and compelling communication. You will explore the dynamic interplay between fashion products, visual communication, and market trends, developing essential capabilities in fashion marketing, branding, and promotion. This undergraduate degree provides a robust foundation for understanding the business of fashion and mastering the art of communicating brand identity in today's competitive global market.
You will study this full-time, on-campus programme over three years, progressing from fundamental concepts in Year 1 to advanced managerial and analytical skills in Year 2. The curriculum emphasizes practical application through live projects, trend prediction, and social media communication strategies. Your final year includes a compulsory industry work placement and a substantial final fashion project, allowing you to build a professional portfolio and graduate with the hands-on experience and specialised knowledge sought by leading fashion houses, brands, and media agencies.