The BA (Hons) in Marketing with Digital Media at Dublin Business School is designed for ambitious individuals eager to shape modern marketing strategies in a digitally-driven world. You will explore the dynamic interplay between core marketing principles and cutting-edge digital content creation, web design, and online campaign management. This undergraduate degree is ideal if you are passionate about understanding consumer behaviour, developing creative communication plans, and building a career at the forefront of the communications and marketing industry, equipping you with essential technological skills for today's business environment.
This full-time, on-campus programme is studied over three years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with modules covering marketing research, digital marketing concepts, and strategic marketing, alongside developing skills in digital content creation and web design. Your learning experience will culminate in a significant Capstone Project, allowing you to apply your expertise to a real-world challenge. You will graduate prepared for diverse roles in marketing, digital media, and communications, possessing a robust portfolio and the confidence to excel in a competitive global marketplace.