The BA (Hons) in Marketing with Event Management at Dublin Business School is designed for ambitious students eager to shape impactful brand experiences and drive successful events. In today's dynamic business landscape, professionals skilled in both strategic marketing and meticulous event planning are crucial for engaging audiences and achieving organisational goals. This undergraduate degree provides you with a comprehensive understanding of marketing principles, complemented by specialist knowledge in event operations, marketing, and management. You will explore key areas such as consumer behaviour, digital marketing, and the broader business environment, preparing you for a multifaceted career.
You will study this programme full-time on campus over three years, engaging with core modules in marketing, economics, and business context, alongside specialist streams in event planning and management. The curriculum includes practical elements like digital content creation and event operations, culminating in a capstone project where you will apply your integrated knowledge. This hands-on approach ensures you develop the practical skills and strategic thinking required. Upon graduation, you will be well-prepared for diverse roles in marketing departments, event agencies, or to pursue further postgraduate study.