The BA (Hons) Marketing - Digital Media and Cloud Computing at Dublin Business School is designed for ambitious students eager to master the dynamic intersection of marketing strategy and cutting-edge digital technologies. You will explore essential marketing principles, delve into the intricacies of digital marketing, and gain a solid understanding of cloud computing's role in modern business. This programme is ideal if you are looking to build a career in a field where technological proficiency and strategic marketing insight are increasingly in demand, preparing you for the evolving professional landscape.
This full-time, on-campus undergraduate degree is studied over three years, offering a comprehensive curriculum that includes core marketing subjects alongside specialised modules in digital media, cloud computing for business, and web development. You will engage with practical applications, analyse industry best practices, and develop your skills through project-based learning, culminating in a capstone project. Upon graduation, you will possess a unique blend of marketing acumen and digital expertise, positioning you for diverse career opportunities in marketing management, digital strategy, and technology-focused business roles.